The price greatly varies in which country you live in, here we normally do x3 +21% taxes. I make less on expensive bottles there we only do x2. And temperature control for red wine is a must, couldnt work without.
I mean...why?
I enjoy wine, I just get sort of angry with people who insist on all these little finicky things. "It has to be exactly 2 degrees or else you do not get the optimal sensation on your palette!"
"Cold," "Cool," and "Room temperature" are really as finicky as I think wine temperatures need to be. "Hot" if it's a mulled wine, I guess.
Yeah sorry, I learned for sommelier, the temperature makes a big difference.
If you serve a wine to cold, it'll appear like it has higher acidity and harder tannins. While vice versa...
If you serve a wine to warm, it will show the sensation of alcohol more in the smell and taste, while it'll seem like the acidity is lower.
It greatly varies on the grape tbh.
Pinot Noir has a very different taste then a Merlot for example. Pinot already is high in acidity, serve it to cold and it'll taste like a squeezed lemon with wine taste.
Serve Merlot to warm, which from nature is soft and plumish with mild tannins and low acidity, and you'll be drinking grapejuice with alcohol in it (figure of speech)