Namco talks Dark Souls 2 marketing: "we're treating this as a massive, massive triple-A title" Would like to attract Skyrim players, but series fans are the focus
Namco played it safe with the original Dark Souls marketing budget, and with good reason - this, after all, is the game that takes pride in being inaccessible. According to PR director Lee Kirton, however, the publisher has no qualms about blowing the bank on Dark Souls 2.
"The good thing this time round is we're investing more in it from a marketing perspective," Kirton told OXM at a preview event in London today. "With Dark Souls and [PS3-exclusive spiritual predecessor] Demon Souls it was very focused, small-scale. We're treating this as a massive, massive triple-A title."
"We're going to go guns-blazing with it, and hope to God that it works," he continued. "We're going after people who love and adore Dark Souls, while hopefully widening the net a little. I'm not saying that every Skyrim player's going to be jumping on Dark Souls, but it would be nice if some of them did. It's a different game, sure."
Aoife says that Dark Souls 2 is considerably tougher than the original. Her recent feature also suggests that the time-honoured aphorism "the only good dragon is a dead dragon" doesn't always hold water.
Rather amusingly/unnervingly, alternative titles for Dark Souls once proposed by developer From Software include "Dark Race" and "Dark Ring" - thanks to CVG for the insight there.
Namco talks Dark Souls 2 marketing: "we're treating this as a massive, massive triple-A title" Would like to attract Skyrim players, but series fans are the focus
Namco played it safe with the original Dark Souls marketing budget, and with good reason - this, after all, is the game that takes pride in being inaccessible. According to PR director Lee Kirton, however, the publisher has no qualms about blowing the bank on Dark Souls 2.
"The good thing this time round is we're investing more in it from a marketing perspective," Kirton told OXM at a preview event in London today. "With Dark Souls and [PS3-exclusive spiritual predecessor] Demon Souls it was very focused, small-scale. We're treating this as a massive, massive triple-A title."
"We're going to go guns-blazing with it, and hope to God that it works," he continued. "We're going after people who love and adore Dark Souls, while hopefully widening the net a little. I'm not saying that every Skyrim player's going to be jumping on Dark Souls, but it would be nice if some of them did. It's a different game, sure."
Aoife says that Dark Souls 2 is considerably tougher than the original. Her recent feature also suggests that the time-honoured aphorism "the only good dragon is a dead dragon" doesn't always hold water.
Rather amusingly/unnervingly, alternative titles for Dark Souls once proposed by developer From Software include "Dark Race" and "Dark Ring" - thanks to CVG for the insight there.
For you americans out there,Aoife is an Irish name,pronounced "E-fa"
Where is your zest for a challenge? The male essence to overcome obstacles !
That comes from reading texts and trying to figure out what their authors intended or finishing my novel. That for me is all the challenge I need. Different strokes, my brotha.
I need to watch through all of Gundam Seed + Seed: Destiny...
Wait a couple of months and watch the HD remaster versions instead. :O
SEED's has already finished, but Destiny's is currently airing. They're all uploaded onto the GundamInfo Youtube channel as they air.
Where is your zest for a challenge? The male essence to overcome obstacles !
That comes from reading texts and trying to figure out what their authors intended or finishing my novel. That for me is all the challenge I need. Different strokes, my brotha.
Leon, I watched that music vid before i pu tup the trailer to New Translation. Missed it so much, bout to watch it again. THen when I did a search, found Endless Waltz too, and I am like "omg.....CHOICES!!!!!!!!!!! NOOOOOOO >_<" But EW was dubbed and I remember having VCD of EW in JP. I think I have DVD somewhere so I will pass on EW for now. Now! Heirs to the Stars! GO!
This is a thread that I found on another website I post at. It can be really really interesting. I thought it deserved a place here.
Post your random thoughts for the day here, or anything else that intrigues you.
For starters, is it possible to give constructive critism to someone who doesn't have a neck? I totally just walked by a girl who didn't. Someone isn't getting a necklace for Valentines day!
And who decided black and white can't be colors? I want to say a racist. I really do.